« The Role of the SIP Application Server in Delivering Voice and Video Enhanced Services | Presented by APEX Voice Communications | Main | End of Life for IPv4 - Time for IPv6 »
From the Network Core to the Customer: Assuring User Experience End-to-End
5:00 PM Brussels
11:00 AM New York
8:00 AM Los Angeles
Duration: 60 minutes
Cost: FREE
The future of business and residential communications and entertainment is based upon the convergence of IP-based voice, video, and data services. Both wireline and wireless service providers are in various stages of transitioning to next-generation IP/MPLS networks. These next-gen networks provide the foundation for converged services, such as Voice over Internet Protocol (VoIP), IP video, enterprise connectivity, and Metro Ethernet.
Providers see many benefits in transitioning to next-gen networks, including lower capital and operational expenses, the more efficient delivery of dynamic service packages that aim to increase the average revenue per user (ARPU), and less customer churn. However, providers face new service management challenges as they must focus on service quality and meeting high customer expectations.
To succeed, providers have to differentiate their service offerings on quality, rather than merely competing on price. End-to-end network and service visibility is a requirement for meeting performance and quality objectives and ensuring stringent service level agreements (SLAs). Without the necessary visibility, providers are at serious risk for crippling service degradations and outages, which lead directly to an escalation in customer care costs, eroding profit margins, increased customer churn, and severely damaged reputations.
Join Brix Networks and Linksys in this educational webinar where you will gain answers to these and other commonly-asked questions about end-to-end service assurance in an IP-centric world:
- Why is it important to monitor service quality as well as network quality (think "customer experience")?
- How can carriers deploy a scalable, converged service assurance solution that delivers a quality advantage for next-gen networks?
- What solutions are available for monitoring all the way to the customer premise without expensive network redesigns?
- How can problems be anticipated, or quickly segmented and isolated for troubleshooting?
Speaking:
Charlie Baker, Director, Product Management
Charlie Baker is responsible for the positioning, competitive analysis, and market development activities for all of the company’s measurement platforms, correlation and analysis software engine, and third-party data sources. He holds a Bachelor's of Science in Management from the United States Air Force Academy, and an MBA from Boston University.
Josh Bottum, Senior Sales Manager, Linksys, a division of Cisco
Mr. Bottum has over 20 years of experience in sales, marketing, and product management of voice and data communications and is currently involved in sales and business development for Linksys as it relates to their VoIP product offerings.Mr. Bottum graduated with an economics degree from the University of Texas and has an executive degree from the University of Pennsylvania Wharton School of Business.
Moderating:
Carl Ford, Community Developer and VP Content, Pulvermedia Inc.
Carl Ford is a Community Developer, looking to enable business development and customer contact between companies. He also develops the content for Pulvermedia conferences. As a pulverite he serves as an advisor to several companies in various degrees. His professional career includes 20 years at telecommunications companies such as Telcordia Technologies and Verizon. He has worked in positions including Costs, Operations, Marketing, Regulatory, and Product Management. His accomplishments include architecting and product-managing a carrier-grade billing mediation device for softswitches that was compatible for ILEC billing systems; and moderating the development of the pulver.com CDR for Internet Telephony, enabling VOIP gateways to be used with carrier billing systems.
Posted at February 26, 2008 06:14 PM
